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Press Release: Providing Convenience in a Bag - LaHabra Launches Two New Products
Araceli de Leon, Marketing Communications Manager
714.333.3220
Araceli.DeLeon@ParexUSA.com
FOR IMMEDIATE RELEASE:
Providing Convenience in a Bag - LaHabra Launches Two New Products
LaHabra Wall Sanded One-Coat and BasiC926 Sanded Scratch & Brown Stuccos Available Now
Anaheim, CA — July 23, 2008 - LaHabra, the leading producer of quality stucco since 1926, today announced the launch of LaHabra Wall Sanded One-Coat and BasiC926 Sanded Scratch & Brown to their family of products. These products, previously only available as a concentrate, offer the convenience of a pre-mixed product with the reliability of quality controlled sand that meets or exceeds ASTM C144 & C897 standards.
"Our customers are our priority at ParexLahabra," said Jamie Makuuchi, Director of Marketing. "It is our goal to continue to provide innovative solutions to improve the quality and convenience of our products."
Pre-sanded products eliminates the practice of "guesstimating" the amount of sand added to the product, which helps to ensure a more consistent quality product overall. This also means that there is no need for sand piles on site and storm drains are no longer an issue.
Used under cement stucco or acrylic finishes, both LaHabra Wall Sanded One-Coat and BasicC926 Sanded Scratch & Brown are pump-able products providing additional applicator convenience. BasicC926 Sanded goes beyond normal quality control measures meeting or exceeding ASTM C926 standards. Packaged in 80 lb. bags and 3,000 lb. super sacks, these products are available through our network of West coast distributors.
For more information about LaHabra Wall Sanded or BasicC926 Sanded contact your LaHabra Stucco Representative or visit www.lahabrastucco.com today.
About Parex USA
Parex USA, Inc., a California Corporation, is a subsidiary of the ParexGroup, a division of Materis, S.A., a French Corporation. The ParexGroup is one of the world's leading manufacturers of specialty chemicals and ready-to-use mortars for the construction industry. With over 55 manufacturing sites, 9 R&D centers in 20 countries the ParexGroup employs more than 3,100 industry professionals who are the corner stone of this thriving global organization. For more information regarding Parex USA, Inc. visit www.parexusa.com.
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